I just got a rejection letter from Apple for PicSlide, not for the application itself, but for the keywords I used.
Thank you for submitting PicSlide 1.0 to the App Store. We’ve reviewed PicSlide 1.0 and determined that we cannot post this version of your iPhone application to the App Store at this time because of inappropriate ‘Keywords’ used to identify your application. We cannot post applications that contain terms, product names, brand names, or entities that are registered trademarks in their search criteria. It would be appropriate to remove [redacted] and [redacted].
Please visit iTunes Connect, Manage Applications to remove the inappropriate ‘Keywords’, and resubmit your binary for review.
Note: Keyword terms must be related to your application content and cannot contain offensive terms. It is not appropriate to reference other applications. Keywords can be single words or phrases; keep in mind the text field is limited to 100 characters. All Keywords must be separated by commas otherwise the system will see it as one keyword.
It’s actually a good thing, because it let me change the secondary category to photography, which I had wanted to do.